Onboarding & your campaign
A useful campaign starts with shared understanding: who you help, why they should care and what a good opportunity looks like. Here’s how we build from there.
Start the conversationA clear process, from day one
Here is how we turn your business goals into a coordinated outbound campaign, and keep improving it.
Scroll to explore the journey
Discovery & onboarding
We learn your product, your sales process and the problems you solve. Together, we agree what a relevant opportunity looks like.
Shared goals and qualification criteria
Your business
Your goals
Our team
Ideal customer profile
We define the companies, industries, markets and buying roles to focus on, and the ones to leave out.
An agreed target customer profile
Target markets
Buying roles
Account fit
Research & enrichment
We research the right accounts, find decision-makers and enrich contact information before reviewing the audience for fit.
A segmented prospect list
Find accounts
Identify people
Enrich contacts
Technical preparation
We prepare domains, mailboxes and sending authentication, and organise the tools your campaign needs before outreach begins.
Campaign infrastructure ready for launch
Domains
Mailboxes
Authentication
Messaging & copywriting
We turn your value proposition into email copy, LinkedIn messages and calling approaches tailored to each audience.
Reviewed messaging and outreach sequences
Your value
Their challenges
Your voice
Multi-channel execution
We coordinate email, LinkedIn and phone outreach. Our SDRs manage responses, handle objections and follow up on interest.
Coordinated activity and qualified handoffs
Phone
Reporting & analysis
We track activity, replies, meetings and outcomes, so campaign discussions focus on evidence rather than guesswork.
A clear view of campaign progress
Activity
Replies
Meetings
Ongoing optimisation
We use prospect feedback and performance to refine the audience, messaging and follow-up approach as the campaign develops.
A campaign that evolves with what we learn
Feedback
Analysis
Refinement
Clear responsibilities and a shared plan from the beginning.
